Hy-Vee, Pink Swear Foundation raises $882,000 for cancer families

WEST DES MOINES- Hy-Vee and the Pinky Swear Foundation have raised more than $882,000 for children with cancer and their families.

Over the last two years, 4,331 participants took part in Des Moines, Quad Cities, Kansas City, Minneapolis area and Omaha kids triathlons. This year, instead of triathlons, children and families participated in Hy-Vee Pinky Swear 5K and Fun Runs and a fitness expo.

“We are excited to share the results of the inaugural Hy-Vee Pinky Swear 5K & Fun Run fitness events, and our legacy event, the Hy-Vee Pinky Swear Kids Triathlon,” said Erica Campbell, executive director of Pinky Swear Foundation. “We sincerely appreciate everyone in all of the communities who worked so hard to ensure the success of the six events—especially our mission partner, Hy-Vee. The money raised from registration fees, sponsorships and individual fundraisers is helping make a real impact to further our mission, which is to help kids with cancer.”

Rather than focus on competition, families of all fitness levels were encouraged to participate in the events to help raise money for kids with cancer and their families. The money raised will provide assistance for basic needs and experiences that create emotional support to impacted families.

“We are proud to once again partner with Pinky Swear Foundation to reaffirm our commitment to health and wellness while helping families facing cancer deal with financial struggles,” said Darin Hirl, director of sports marketing at Hy-Vee. “The fun run format increased accessibility for kids and families. We were pleased to see such a high participation rate in 2017.”


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