MIT Sloan honors Iowa-based startup

Iowa sports technolgy startup Impakt Athletics honored with prestigious award

DES MOINES- Impakt Athletics, a sports technology startup and client of Square One DSM is the winner of a prestigious award from the MIT Sloan Sports Analytics Conference.

Co-founded by Iowa native Zac McQuistan and Jason Brescia, Impakt Athletics provides football coaches a way to consolidate information.

“The award is from MIT Sloan School of Business and every year they have an analytics conference. It’s like the Super Bowl of Analytics in the world! Earlier this year we applied and although we thought it might be a little bit of a long shot because it’s such a big deal but we pitched and we got a lot of great feedback and then found out last week that we won.”

I sat down with Andy Campbell, Director of Marketing for Impakt Athletics to discuss football, startups and information overload challenging football coaches across the country. Impakt Athletics offers digital assistance that guides coaches through massive amounts of data and leads them to smart decision making a whole lot faster.

The company has already made some impressive connections with the NFL and college football.  

“All teams are important and they’ve all been great everywhere from high school coaches we’ve talked to but all the way up to the NFL. But in particular within the NFL and college we've talked to the New York Jets, Jacksonville Jaguars, Seattle Seahawks, Oakland Raiders and at the college level we’ve spent a lot of time talking with the Hawkeyes, Stanford, and just last week I was sitting with the Notre Dame coaches. Sso yes we’ve been working with so high level teams that are really interested in the product.”

The company recognizes the outstanding technology, sales and marketing talent right here and Iowa and intend to grow here in the Hawkeye State.

“We love Iowa and we want to grow within Iowa. We also have a couple engineers and tech people that live in Seattle which is fantastic! The wealth of knowledge they have coming off of Amazon, Oracle, Microsoft its just phenomenal. So we get tech talent from the Seattle area and we run our sales and marketing currently from Iowa, but we want to grow in Iowa even the tech side in Iowa just because of the quality of workers we get in this state and we really want to give this state the opportunity to grow in the tech sector especially with a fun sector like sports analytics.”

For more information about Impakt sports visit their website and the Greater Des Moines Partnership initiative Square One DSM at

If you’ve started an exciting project here in Iowa, I want to hear about it!
Email me at or connect with me on Twitter @sarahmakuta and on Facebook. 


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