Prairie Meadows announces sports book agreement

Local News

Prairie Meadows Racetrack & Casino announced an agreement with sports book operator William Hill that would offer Iowans a local option to place sports bets. 

If sports betting became legal under Iowa law William Hill will would partner with Prairie Meadows to operate a sports book at the casino, subject to the approval of Iowa gaming regulatory authorities.

“We are excited about the prospect of sports betting in Iowa and are thrilled to partner with Prairie Meadows to be ready for the day when sports betting is legal in the state. We are building a first-class sports book that will make Prairie Meadows the place to bet and watch the games,” said William Hill U.S. CEO Joe Asher, CEO

Pending Iowa sports betting legislation and regulatory approvals, William Hill will operate a more than 8,600-square foot sports book on the casino’s Level 4, near the property’s racing center. The area will feature a new bar surrounded by state-of-the-art video wall technology for viewing sporting events and with live betting odds.

“Prairie Meadows is thrilled to partner with William Hill, the best name in sports betting, to establish a world-class sports betting experience for our guests,” said Prairie Meadows President and CEO Gary Palmer.

The issue of sports betting came up during last year’s legislature, but failed to pass due to federal regulations banning the practice outside Nevada. Due to recent legal changes and select states legalizing sports betting, Iowa is hoping to follow suit. 

“We are excited to expand our resort offerings with a fully renovated Clubhouse that includes both our racing center and new William Hill sports book. Once the legislative process is complete, this innovative partnership will provide many fun and unique sports betting options for our guests,” said Prairie Meadows Senior Vice President and Chief Strategic Officer Brad Rhines.

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