DES MOINES – A familiar voice rang out during HyVee’s Super Bowl commercial last Sunday. It was that of Oprah Winfrey.
The ad promotes Oprah’s products, O That’s Good and HyVee’s giving back program, One Step.
It’s a big time partnership, with big goals. The team hopes with this initiative, no kid goes hungry and backpacks are always filled with food.
“Everytime that you purchase that at our grocery store we’ll be donating a portion of those proceeds to help with the backpack for kids in need,” said Tina Potthoff, a spokeswoman with HyVee. “Kids that go to school hungry and need additional nutrition and food that they can take home to fill their stomachs.”
Local kids are going to benefit and the city of Des Moines will shine bright to all 8 midwest states who see the commercial that was filmed in the Drake neighborhood.
The ad will run through the spring.
For more information on how you can give back and help HyVee’s One Step program click here.